Instore Performance/Signing: April 19, 2014
This year’s RSD felt like a summary of my career in music retail. RSD seemed bigger and more successful than ever. In reality it was just slightly better than last year for us. We were 1% up for the day overall. The unit sales were similar to last year, although we had to wade through a lot more releases to get there. Once again allocation was a big part of the story. In some cases it prevented us from maximizing our sales, but if the truth be known, in some cases it may have saved us from ourselves. The big sleepers this year that I wish I had ordered more of were; One Direction by a long shot, Cake Box Set, LCD Sound System Box Set and REM Box Set. The Big winners were, as usual, The Grateful Dead, The Drive By Truckers, local heroes Pretty Lights, Nirvana and Notorious B.I.G. Special mention goes out to our biggest seller which was Boulder radio legend KBCO’s first step into the RSD arena. They had a 45 with exclusive songs by Jake Bugg and American Authors. It was a runaway hit and a sell out.
Our opening was the biggest yet with over 400 people in line. They enjoyed Voodoo Donuts, Krispy Kremes, coffee, contests and giveaways. Thanks to KBCO, AEG, Tattered Cover, Red Mango, Quiznos and 1340 AM Colorado Open Air. The most amazing part for me was the transition between the first rush and the Drive-By-Truckers live set at 3:00 p.m. Like a scene from the movie Inception the people and fixtures and edifices of the store morphed, all the while hundreds of people shopping, and turned into a concert venue-Truckers tore it up for about another 300-400 people-signed 200 hundred autographs in record time and headed off to change lives at the Fillmore, and then again in record time, the store was put back together and we were back to selling mode.
I went home around 6pm totally exhausted. At 9pm my excellent manager called and said “hey there are still at least 50 people in the store. You don’t want me to close do you?” This really summed it up for me. What a great staff! What a great music town! What great retail partners! On days like this it is WHAT A GREAT LIFE!!!! Thanks to everybody for making this crazy pipe-dream a reality. I think in a very real way Record Store Day has indeed breathed a whole new vitality into the music business.