Record Store Day: April 22, 2017
RSD 2017-Best Day In Twistory
I really did not think we would beat out any records with RSD anymore. After the staggering success of 2015 we had a much slower 2016 and Black Friday was also less than expected. I was still quite happy with the level RSD had achieved and was prepared to coast along at that level. I had no way to expect the overwhelming success of RSD 2017. We were 48% up in units sold, and 57% up in dollars over last year. All categories rose. We sold 47% more CDs than last year-how about that? We brought in close to 500 different pieces and sold through over 280 of them. Damn-this is like the old days! Customer count was immense and, helpfully, spread out throughout the day. By noon, we had beat last year’s total. I’m trying to figure out exactly why things were so good and I have a few theories.
- Overall public awareness. RSD has reached pre-adolescence and everybody seems to know it. Facebook, Arts Papers, new and old media of all sorts seemed interested this year. One of the ways this manifested for us was in a live Facebook stream by the organization Visit Denver. Visit Denver is an amazing public/private partnership dedicated to promoting our great city. We didn’t really know what to expect. They turned out to be amazing pros who shot an awesome live stream during the event, which, as it happened, had over a thousand views and has topped out at over seven thousand watchers this weekend. That was an unexpected boost.
- Once again we were lucky enough to be the exclusive outlet for a KBCO seven inch. It was a split with Gary Clark Jr. and Kaleo and it drove a lot of awareness. KBCO was on sight for the first 5 hours and made the event even bigger.
- Instore DJ set with Thievery Corporation’s Rob Garza. A large crowd gathered for his set and after hitting the vinyl stacks he took to the decks to play. We had some technical glitches-entirely our fault-and the set and the day threatened to derail bigtime! But no-Rob Garza is a prince! What an absolute pro! He fought through the technical difficulties, got the issues fixed and barely dropped a beat. In the end he totally delivered and, in his way, saved the day. Thank you Rob Garza-you are one of the greats!
- The releases themselves. There was the widest diversity we’ve ever seen in releases. After years of leaning Indie-Rock/Classic Rock, RSD branched out more with some real surprises. Both the Toto Africa picture disc and The Miley Cyrus Bangerz releases targeted different audiences, and were some of the most requested items of the day. The big releases were appropriately BIG-Beatles, Dead, Cure, Bowie the hipster releases were appropriately hip- Black Angels, Spoon, War On Drugs and the fun releases were fun-Space Jam, Toto, Johnny Cash Children’s album.
- The way our customers and staff have gotten it down. After 10 years, people know what to expect, they teach the newbies what’s going on, and our staff can meet the crush with efficiency and, more importantly, kindness.
Thanks go out to the staff at Record Store Day who continue to make this event bigger and better, all the folks at all the labels who work so hard to get us this great stuff, our staff who knock it out of the park every year, and our customers who prove to us every day that we are doing the right thing.
WHOO_WHEE this was fun!!!!
RSD17 Best Sellers: